BLOOM: A leadership accelerator for womxn
If you are an aspiring, budding or existing leader who is ready for your career to blossom, you are in the right place.
WHY IT MATTERS
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Millennials will resign
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Outside comfort zone
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More likely to stay
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More success for womxn
There is a change in the world of work post pandemic, and a call for a new breed of leadership. The kind of leadership that embodies feminine energy.
Womxn have stepped up to lead culture at work, added to their already full plates, and are now even more prone to burnout. At the same time, we still only represent 24% of the C-Suite (4% for womxn of colour) and for every 100 men that get promoted, only 86 womxn do.
Whilst radical change is needed from across the working world, my goal is to empower womxn to step up to the leadership table sooner, and truly bloom in their career without the weight of imposter syndrome and the burden of burnout.
I have been there…
I was tired of…
I tried…
instead I created… [why I have the bridge]
Great leadership begins with self-leadership, and I will give you the tools, systems and structure to craft a way of being that means that you and all the humans around you start to bloom.
Let’s build a world where we support and champion each other.
Time to step up and bloom
We need to become the leader we are seeking in others. We aren’t doing enough to advance ourselves and one another. We work hard and hope to be discovered and promoted. We watch others bloom around us and, whilst inspired, fail to embrace that it is something that we all have the power to do.
As leaders we are more likely to:
Be interrupted or spoken over
Having our judgment questioned in our area of expertise
Having others comment on our emotional state
Instead, my goal is for us to:
Develop the power of firm but fair boundaries, for ourselves and others.
Harness the power of influence, so that our judgment is no longer questioned.
Actively seek to educate others on the emotional spectrum so that they might learn from us.
For whom bloom is?
The good news is, it’s never too late to bloom. We all have the power to bloom in our own time. If the below mentioned situations defines you then bloom is for you...
What's In it for you?
This course will teach you to develop and harness your authentic leadership style to deliver impactful work without the weight of imposter syndrome. You'll learn to thrive in a professional environment, build strong relationships and navigate the challenges of leadership that womxn face.
You will be part of an exclusive cohort learning from other like-minded women who are on their own journeys towards becoming the best leaders they can be. We will guide you through your journey, supporting and encouraging you at every stage with expert-led workshops and coaching.
At the end of the cohort, you will have a better understanding of what it takes to become an effective womxn leader – from mastering communication skills to leading with emotional intelligence.
ABOUT YOUR TEACHER
My name is Ruth Penfold-Brown.
I’ve always had a maverick spirit within me, but I still spent many years under the command of others, working hard and waiting to be given opportunities to grow. In the end I realised that I needed to become the leader I was seeking in others; to claim ownership of my life and develop the tools to be able to communicate with influence and create impact in a way that was authentic to me.
After that, my career started to bloom and I worked in leadership roles with Shazam (the famous music app), Onfido (a financial technology company), and bp Launchpad (a clean-energy investment subsidiary of bp; a Fortune 500 top 40 company).
Once I got to that elusive C-Suite, I found myself wondering one question; “When I was struggling to find my voice as a woman in leadership, what information or knowledge do I wish someone had shared with me?”
This course holds the answers to that question. From increasing confidence as a leader, to overcoming imposter syndrome and everything in between.
I believe that when one of us that claims our agency, authenticity and power, chooses to craft a life and career on our terms and starts to bloom, we give other womxn the permission to do the same.
If you identify as a woman and you’re ready to level-up and claim your seat at the table more fully, then I invite you to apply to Bloom.
You don’t have to be like everyone else, you just have to be you. It’s time to bloom.
Bloom: A leadership accelerator
This course will teach you to develop and harness your authentic leadership style to deliver impactful work without the weight of imposter syndrome. You'll learn to thrive in a professional environment, build strong relationships and navigate the challenges of leadership that womxn face.
Here’s A Breakdown of Everything You’re Getting Today In The Core 6-Modules
WEEK ONE: BELIEFS
YOUR BELIEFS, BRAND AND FINDING YOUR AUTHENTIC LEADERSHIP VOICE
As womxn, we spend a lot of time hiding parts of ourselves in order to maintain connection with others. In this module we will explore the beliefs that hold us back and craft your authentic leadership brand.
WEEK TWO: LOVE
UNLOCKING YOUR LEADERSHIP ENERGY AND OPERATING FROM A PLACE OF LOVE, WITH YOU + EVERYONE ELSE
Leadership is an energy, and learning to embody it with love, will level up how others see you. Learning how to communicate your ideas, opinions and boundaries are an essential part of leadership. In this module, you’ll learn how to present a message that resonates with any stakeholder and have the confidence to speak up and be heard.
WEEK THREE: OWNERSHIP
CONFIDENCE IN YOUR DECISION MAKING + BUILDING STRATEGIES
Strategic thinking is an essential part of leadership. This module will give you insight into how you react when presented with new ideas, insights or data, and the tools to be able to make powerful decisions.
WEEK FOUR: OPERATING SYSTEM
LEADING YOURSELF TO LEAD OTHERS
We understand what it means to live into our potential, this module will give the tools to be able to craft a sustainable career where we, and our teams, continue to grow.
WEEK FIVE: MANIFEST
INNOVATION + GROWTH AS A WAY OF LIFE
Creativity is at the heart of what our future needs - new ideas, products and solutions. In this module we learn how to sustain innovation within the workplace and our own lives.
WEEK SIX: BLOOM
YOUR BELIEFS, BRAND AND FINDING YOUR AUTHENTIC LEADERSHIP VOICE
As womxn, we spend a lot of time hiding parts of ourselves in order to maintain connection with others. In this module we will explore the beliefs that hold us back and craft your authentic leadership brand.
What's My Client Saying?
Her work experience at Shazam, Onfido and (more recently) bp Launchpad means that Ruth offers a unique perspective: Ruth can talk to leaders at startups as well as those at established companies with the equal impact and credibility. Ruth shares her insight and practical advice for delivering cultural change in demanding situations with extraordinary energy and enthusiasm - her natural charisma and warmth are obvious, even in virtual workshop settings.
Martin Boyle, VP Transformation, Codebase
Ruth is without a doubt one of the most intuitive, self-aware, emotionally intelligent people I have ever come across. As a result, she is an incredibly effective coach and thought partner, who can quickly read between the lines, diagnose the root cause, and help design solutions to move forward. What makes Ruth so credible is that she has undergone a journey of transformation herself, that has required the courage and strength that she now helps others to find.
NATASHA, HEAD OF PEOPLE
Ruth’s coaching style was challenging and supportive in equal measure, guiding me through revealing questions and probing my beliefs about my career path and abilities. Ultimately, her support got me through a difficult time and to a point where the decision I made was truly the right one for me. I look back on the sessions we had as transformative and the end result is that I am in the right role for me, something that wasn’t true when we started working together. Not only that, the lessons I learned have naturally spilled over into my personal life, making time spent with Ruth truly valuable.
TIM, PEOPLE LEADER
Bonuses: 3 free bonuses that will make your journey to “Leadership” even faster & easier
I really should have just stopped here and called the training system a finished masterpiece... but I didn’t. I kept going, and decided to include these 3 free bonuses that will make your journey to “Leadership” even faster & easier. Here’s a breakdown of everything you’re getting today in the 3 bonuses. . .
BONUS ONE: BELIEFS
YOUR BELIEFS, BRAND AND FINDING YOUR AUTHENTIC LEADERSHIP VOICE
As womxn, we spend a lot of time hiding parts of ourselves in order to maintain connection with others. In this module we will explore the beliefs that hold us back and craft your authentic leadership brand.
BONUS TWO: LOVE
UNLOCKING YOUR LEADERSHIP ENERGY AND OPERATING FROM A PLACE OF LOVE, WITH YOU + EVERYONE ELSE
Leadership is an energy, and learning to embody it with love, will level up how others see you. Learning how to communicate your ideas, opinions and boundaries are an essential part of leadership. In this module, you’ll learn how to present a message that resonates with any stakeholder and have the confidence to speak up and be heard.
BONUS THREE: OWNERSHIP
CONFIDENCE IN YOUR DECISION MAKING + BUILDING STRATEGIES
Strategic thinking is an essential part of leadership. This module will give you insight into how you react when presented with new ideas, insights or data, and the tools to be able to make powerful decisions.
Some Other Client Thoughts
Ruth has been key to us establishing an effective People and Talent strategy and developing a culture that set us up for the long term. She’s deeply experienced, emotionally intelligent, engaging, and fun - a delight to work with.
GRIFFIN PARRY, CEO, M3TER
Ruth worked with us at a time when we needed to get the right structure within our People team to grow our business. Her involvement and advice was invaluable in us drilling down into what we needed and making the right hire.
GABRIELA HERSHAM, CEO, HUCKLETREE
Ruth shares her insight and practical advice for delivering cultural change in demanding situations with extraordinary energy and enthusiasm - her natural charisma and warmth are obvious, even in virtual workshop settings.
MARTIN BOYLE, VP TRANSFORMATION, CODEBASE
Let’s Add Up Everything You’re Getting
That's a total value of $2,591!
Yours Today For Just $997 $297!
Hear more From My Clients
Reflective, fresh, positive, fun and profound, are the keywords our community used to describe Ruth’s session. We truly appreciated many useful learnings on how to lead with empathy, and use empathy as a strategic advantage in our stakeholder management. Due to our complex environment with 26 stakeholders (brands) we benefited from Ruth’s reflections on balancing business needs with personal growth, while elevating a more communal way of working.
DASO BENKO, SENIOR MANAGER, RICHEMONT
Ruth, by far, is one of the best people I have ever had the pleasure of working with. Her coaching style, our sessions, and the advice given are all real, practical, and tried and tested suggestions. I LOVE how compassionate, empathetic, and caring she is. When you are in a session with her, nothing else matters. She ensures you are heard, and you start to feel in control again.
ANISA, PEOPLE MANAGER
Ruth is a an absolute joy and pleasure to work with, she brings her unique experience and insights to help unlock the potential in people. As the Faculty Lead for our Elevate programme, Ruth has worked with the high potential leaders to equip them with the skills, tools and belief to go back into their teams and make a difference.
CHRIS LOCKE, CEO, ASPIRE
I started coaching with Ruth during a particularly difficult time in my career. I had just exited a company I had committed a lot of myself to, and the exit had left me really low in self confidence and unsure about who I was and what I wanted to do next. The coaching conversations I had with Ruth were critical in allowing me to rebuild my self confidence and ultimately allow me to plan for a future state that aligned to my values - Which for me, meant founding my own business!
LUKE, FOUNDER
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BLOOM: A leadership accelerator for womxn
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